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Philosophy of Q&Q

Our mission is to enrich the everyday lives of people in the world by exposing them a quality, reliable Japanese watch brand.
We do this by offering our affordable collections available to everyone, everywhere.

Story of "Q"

Our philosophy is rooted in the words starting with "Q."

The brand name originally stands for "Quality and Quantity."
Meaning we combine these traits through producing Quality, reliable timepieces using Japanese craftsmanship in Quantities for people the world over.

Since 1976, more than 500 million Q&Q timepieces have been purchased and loved by people in over 120 countries.

Adding to our philosophy, "Joy" can also be found in our watches.
By offering great choices of designs and collections, you can find a watch to suit all fashions, feelings and occasions.

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